What we do
Our behavior usually is intuitive rather than rational and planned. In other words: we usually act based on unconcious impulses. In order to be effective in behavioural change you need to focus on more than just rational processes and awareness. One needs to get in touch with the perception of the target audience. This is exactly what we do through ethnographic research.
We infiltrate into the world of the target audience which offers us a real understanding of their (working) environment and daily life context. This way we get access to what drives them and what holds them back. This information, together with scientific knowledge of human behaviour, is the basis for the design of customized interventions. And that is our core business: research-based design of taylor made interventions to trigger, support and secure behaviour change. These interventions range from (long term) intervention programs to stand alone tools, cue's and so called nudges.
Since the effectiveness of interventions also depends on proper implementation we offer consultancy, workshops and a detailed implemention plan if required. Our remit covers the wide spectrum of health, lifestyle and sustainability. We provide lectures on a regular basis about behaviour change within these fields. For more information, please contact us.
How we work
You decide on the question and the objectives, after which we start to work based on a more or less fixed roadmap. We start with gathering basic knowledge on the topic and target audience. And we define the project. What do we need to know? Whom should we meet? Where should we go to? And how do we get there?
From the answers to these questions, we create a plan. In step two we start exploring. In addition to desk research we talk with subject matter specialists and members of our target audience. Based on this we finetune our planning, and objectives if necessary, and from thereon we initiate step three.
Through observation, interviews and work-along we get to know the target audience, the current behavior and the environment. We look for the unwritten rules, the non-verbal communication, possible barriers and routines. And especially to the perception and mental atmosphere. This ethnographic research provides us with information on social dynamics and physical environment of the target audience. It helps us to uncover the tangible and intangible that will give us access to an intervention that is both likeable and understood.
All research data combined offer the breeding ground for intensive brainstorming. Through visualization talent, intuitive and unconventional thinking we are able to design behavioral triggers in all shapes, sizes and fragrances, online and offline. Effectiveness being the main goal.
For best results it is important that the interventions are being deployed in the right way. We provide a detailed implementation plan especially for the comprehensive intervention programs. We do this in close consultation with you as a client and we provide support throughout the roll out.
References
A few examples of our work.
KPN | Cultural Change program for KPN Corporate Communications | Assignment: Target Group Segmentation + Qualitative Ethnographic Research Intervention Design & Intervention Program Development + Consultancy > download brochure (in Dutch)
KPN is a leading international telecommunications service provider based in The Netherlands. Revenues 2009 €13.5 billion; Market Share: Fixed and Mobile telephony 50%
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City of Rotterdam | Intervention program for City of Rotterdam (Health Services) | Assignment: Qualitative Ethnographic Research + Intervention Design & Intervention Program Development + Consultancy > download brochure (in Dutch)
The city and municipality of Rotterdam is situated in the West of the Netherlands. It is the second largest city in the country. The greater Rotterdam area contains around 1.3 million people.
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The Netherlands Nutrition Centre | Innovation and Development of a new Tool on Daily Calorie Intake in collaboration with the Netherlands Nutrition Centre | Research, design, development and out roll | Launching customer: Sanofi Aventis > more information on the website: www.zienweteneten.nl
The Nutrition Centre provides information on healthy and safe food and is funded by the Dutch Government. It receives approximately 80,000 calls and has more than 5 million online visitors each year.
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Diversey | Intervention Program part of Safe Patients Program for Long Term Health Care and Hospitals by order of Diversey Europe | Assignment: Qualitative Research + Intervention Design & Intervention Program Development + Implementation Program + Consultation > downloads and more information coming soon.
Diversey Inc. is a leading global provider of cleaning and hygiene solutions to the institutional marketplace.With sales into more than 175 countries, with more than 10k employees worldwide Diversey has a leading market position in every region.
To Remind You
Jacob Reviuslaan 27
5644 TP Eindhoven
The Netherlands
Internet: www.toremindyou.nl
E-mail: info@toremindyou.nl
Phone: +31 (0)40 294 06 44
For information and acquisition please contact Mrs Hanneke de Bruin
E-mail: hdb@toremindyou.nl
Cell phone: +31 (0)6 818 46 719
To Remind You is registrated at the Chamber of Commerce; registration number: 17198307. VATnumber: 1418.35.199.B01
Zien Weten Eten is a publication of To Remind You. For more information on this project, please visit our website www.zienweteneten.nl
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